RESUME
Green Card holder
No Visa requirements
Experience
July 2022 - I Tiffany &Co present Design Manager - Creative Strategy
Store & Experiences
May - June I Bjarke Ingles Group
2022 Visualization Director
August 2018 - I Bjarke Ingles Group May 2022 Visual Design & Production Manager
August 2017 - I Bjarke Ingles Group August 2018 Junior Visualization Artist
April - June I Buro Architects 2016 Freelance Visualization & Website Developer
May - October I Auhaus Architecture 2016 Undergraduate Architect
2015 - 2016 I Architects without Frontiers (AWF)
Aussie Action Abroad (AAA)
Nepal Humanitarian Earthquake Aid
March - October I David Lawrence 2012-2014 Visual Merchandising
Accomplishments
• Brand Activation Events & Live Broadcast— Built from the ground up: Conceived and launched Tiffany’s activation program—building the playbook, processes, and measurement framework from scratch. Led end-to-end production: concept development, creative direction, spatial design, vendor management, on-site execution, and post-event analysis. Grew viewership 10x, drove 95% increase in foot traffic (2023–2024), generated $12.8M in sales, and increased CRM captures 3x (10,000+ in 2025). Budgets of $15K–$500K per activation. On site management & logistics for live sporting events and ceremonies.
• Experiential Design & Spatial Storytelling: Curated the in-store art program, designed feature rooms & brand focal elements for landmark and flagship stores. Developed compelling event identities and experiential elements that translated Tiffany’s values into immersive, on-brand physical experiences. Led concept rollout to 250+ stores in 20 countries.
• Scalable Brand Systems & Event Toolkits: Designed creative strategy and visual language for all in-store digital content across the global fleet - effectively building “brand experience in a box” templates and standards that maintained creative quality at scale. Produced 5–15 branded artworks annually with agency partners, deployed globally by store tier.
• Agency & Vendor Partnerships: Developed and managed relationships with external production agencies, animation studios, fabricators, and experiential design firms. Set clear briefs, oversaw production deliverables, and maintained quality and budget standards across all external partnerships.
• Leadership & Stakeholder Management: First hire on Tiffany’s Creative Strategy team, built during the LVMH acquisition to define the brand’s new experiential direction. Helped architect the team structure, wrote role descriptions, and trained talent; growing the department from one to eight across design, content, logistics and creative strategy.
Panel discussions guest speaker for HBCU, leadership summits & early career summits.
• Cross-Functional Collaboration & Mentorship: Partner with marketing, store design, visual merchandising, production, and creative tech to define goals and make tradeoffs. Present and defend creative decisions to SVP, CMO and stakeholders. Manage and mentor a team of designers; sharing craft knowledge, improving practices, and fostering growth.
Education
2015 - (deferred) Master of Architecture
Monash University
2012 - 2014 Bachelor of Architectural Design
Monash University
2010 - 2013 Drafting & Technical drawing
Oceania Polytechnic Institute of Education
Published Works & Awards
2018 I BIG Floating Cities Image
Mori Art Museum
2016 I Honor & Appreciation HEADS Nepal
2021 I Vogue Business
US Open booth
2021 I Designboom & several others Damien Hirst façade.
Tiffany & Co
Initially hired as a lead Designer for Creative Strategy, I have since taken on the management of digital content, general design and special projects. I work directly with my Vice President on all creative matters that fall under his wing. This includes; temporary facades, hoardings & advertising, all global digital content, sporting pop ups, art acquisition & research, store design and general 'mike-drop moments'.
It is a multi disciplinary role that lets me work on a large variety of projects. I work with artists, collaborators and agencies to produce design work in a variety of scale for Tiffany Global. My work and communication deals directly with Tiffany executives, the CMO, CEO and CD.
In my 13+ year career I have gained experience in leadership and project/team management, client and vendor relationships, budgets and seeing projects from concept to install, design collaboration, final inspections and project reports.
It is a truly a unique role that has allowed my to grow as a designer and manager under a very large blanket of design variety.
Bjarke Ingles Group
Initially hired as a junior visualizer, my key responsibilities were helping with imagery and creating assets for the office. As part of this, I realized that there could be improvements made to the asset library and templates. With the changes that I have implement, the overall efficiency of the image making process has vastly improved. I've developed templates and organized processes to help creative leads with their projects. By implementing lasting change and consistently bettering the production process, I have advanced my department.
I worked between the technical and artistic side of architecture to create standards and processes for the entire New York office at BIG. I also trained colleagues about the visual process and created processes for to streamline workflow; working with our Copenhagen and New York offices to establish and overall better production process.
Architects Without Frontiers (AWF)
In Ghorka, Nepal myself and a team of 30 successfully "winterized" 160 homes/shelters after the 2015 earthquake. As part of AWF, we went in and constructed/ reconstructed their homes to provide relief from condensation, smoke inhalation, wind, bora infestation and other such issues.
We used simple construction strategies to seal holes, repair/redesign roofs and relocate and reconstruct kitchens.
Skills
Rhinoceros 3d
Substance
Vray
Lumion
Twinmotion
Unreal Engine
AfterEffects
Cinema 4d
Enscape
Grasshopper
Vectorworks
Illustrator
Photoshop
InDesign
3ds Max
Autocad
Figma
Microsoft Suite
References
Information available on request.
Welcome to my portfolio, I am Tracy Sodder, a visual specialist and designer.I am a multifaceted designer with a background in 3D design and graphics. I started my career in 2014 in Australia, working for VM at a store called David Lawrence. I worked there for three years, assisting with in-store visual merchandising before transitioning into a career in architecture.
In 2017, I left Australia to join Bjarke Ingels Group (BIG) as a visualization specialist and designer. At BIG, I built a strong reputation and track record at the New York office. My role was unique and ever evolving. As a natural multi-tasker, I easily took on multiple responsibilities, leading to my success within the firm.I was fortunate to contribute to nearly every project at some stage and was involved with all aspects of BIG's visual language, training, and file management. I produced visual elements ranging from diagrams to full-scale animations. Working in a fast-paced, deadline-driven environment suited me well, and I thrived in providing design solutions, training, and visual strategies for teams ranging from three to thirty people.
As an advocate for continuous learning, I initiated programs at BIG to help train designers of all levels in streamlining the design and production processes. I believe that we should never stop learning. These programs inspired designers and equipped them with the tools and skills necessary for their creative endeavors. Design is inherently collaborative, and I found ways to facilitate seamless interactions among colleagues across departments and hierarchies.My background in architecture and design has opened doors for me in the Metaverse, spatial design, experiential design, graphic design, and much more. I am passionate about bridging the technical and artistic aspects of design while using research to inform my work.
This passion led me to my current role at Tiffany & Co. At Tiffany & Co., I work under the leadership of Marcus Maitland-Price, VP of Creative Strategies for Store and Brand Experience. Since joining the LVMH group in 2021, Tiffany & Co. has experienced tremendous growth and change, and I am proud to be a part of this journey.In my role, I oversee the creative management of global design content & experiences and lead the design strategy efforts of Marcus's team. The work within creative strategy is diverse and ranges in scale from the pins used by staff in-store to sculptural installations and facades worldwide. This role has allowed me to expand my skills as a multidisciplinary designer and tackle a wide array of projects. Although the timelines vary and expectation are always high, making this a truly exciting role. At Tiffany, I focus on various aspects of visual merchandising, store design, digital content and experiences. This broad scope of design work has given me the freedom to enhance my design skills. I collaborate with multiple small teams and external contractors on creative projects with constantly changing timelines. I am accustomed to this ad-hoc environment, which has enabled me to seamlessly adapt to my role here.
I am enjoying my time at Tiffany & Co. and am always looking to collaborate with other designers. I am open to exploring new opportunities, so please don't hesitate to reach out if you would like to know more about me or my work.