Welcome to my portfolio, I am Tracy Sodder, a visual specialist and designer.

I am a multifaceted designer with a background in 3D design and graphics. I started my career in 2014 in Australia, working for VM at a store called David Lawrence. I worked there for three years, assisting with in-store visual merchandising before transitioning into a career in architecture. In 2017, I left Australia to join Bjarke Ingels Group (BIG) as a visualization specialist and designer. At BIG, I built a strong reputation and track record at the New York office. My role was unique and ever evolving. As a natural multi-tasker, I easily took on multiple responsibilities, leading to my success within the firm.

I was fortunate to contribute to nearly every project at some stage and was involved with all aspects of BIG's visual language, training, and file management. I produced visual elements ranging from diagrams to full-scale animations. Working in a fast-paced, deadline-driven environment suited me well, and I thrived in providing design solutions, training, and visual strategies for teams ranging from three to thirty people. As an advocate for continuous learning, I initiated programs at BIG to help train designers of all levels in streamlining the design and production processes. I believe that we should never stop learning. These programs inspired designers and equipped them with the tools and skills necessary for their creative endeavors. Design is inherently collaborative, and I found ways to facilitate seamless interactions among colleagues across departments and hierarchies.

My background in architecture and design has opened doors for me in the Metaverse, spatial design, experiential design, graphic design, and much more. I am passionate about bridging the technical and artistic aspects of design while using research to inform my work. This passion led me to my current role at Tiffany & Co. At Tiffany & Co., I work under the leadership of Marcus Maitland-Price, VP of Creative Strategies for Store and Brand Experience. Since joining the LVMH group in 2021, Tiffany & Co. has experienced tremendous growth and change, and I am proud to be a part of this journey.

In my role, I oversee the creative management of all global digital content and lead the design efforts of Marcus's team. The work within Creative Strategies is diverse and ranges in scale from the pins used by staff in-store to sculptural installations and facades worldwide. This role has allowed me to expand my skills as a multidisciplinary designer and tackle a wide array of projects. Although the timelines are short and expectations are high, I find it incredibly fulfilling to contribute to the T&Co. brand.

At Tiffany, I focus on various aspects of visual merchandising, store design, and creative digital content. This broad scope of design work has given me the freedom to enhance my design skills. I collaborate with multiple small teams and external contractors on creative projects with constantly changing timelines. I am accustomed to this ad-hoc environment, which has enabled me to seamlessly adapt to my role here. I am enjoying my time at Tiffany & Co. and am always looking to collaborate with other designers. I am open to exploring new opportunities, so please don't hesitate to reach out if you would like to know more about me or my work.