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RESUME

TRACY SODDER-WU
 

New York, NY, USA

soddertracy@gmail.com
646 961 2918

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Experience


July 2022  -                I      Tiffany &Co                                       present                             Design Lead - Creative Strategy

 

Jan 2021  -                 I      Bjarke Ingles Group                                June 2022                         Visualization Director

 
August 2018  -           I      Bjarke Ingles Group                                Jan 2022                           Visual Design & Production Manager


August 2017 -            I      Bjarke Ingles Group                                August 2018                     Junior Visualization Artist  


April - June                I      Buro Architects                                              2016                             Freelance Visualization & Website                                                     Developer                


May - October            I      Auhaus Architecture                                      2016                            Undergraduate Architect 


 

2015 - 2016               I      Architects without Frontiers (AWF)
                                          Aussie Action Abroad (AAA)
                                          Nepal Humanitarian Earthquake Aid 


March - October       I      David Lawrence                                       2012-2014                      Visual Merchandising. 

                             

Accomplishments
 
- Completing the US Open booth for Tiffany & Co.  
Managed the concept through final install of the booth. 
Continues to design and manage all sporting pop-ups and events globally.  

- Designed and managed all Damien Hirst facade and pop up moments. 

- Designed and managed all 'Audrey Hepburn' rooms for global stores. 

- Designed hoarding concepts which led to advertising campaigns. 


- Lead a HBCU talk with 80+ students across America

- Managing digital project management of Tiffany's Landmark store opening. 

- Managing the visual process for 80-100 designers at BIG. 

- Managing & creating digital campaign and content creation for global stores. 


- Designed and produced store elements for Tiffany Landmark & global stores.
These store elements are now deployed globally. 

- Initiating visual training and process procedures at BIG. 

- Adding new creative agencies to Tiffany's workflow and vendor list. Added digital, AI, architect, production vendors to TCO vendor list. 
Also developed new technologies with vendors in partnership with Tiffany & Co. 
 
- Added new temporary façade designs to the TCo library of stores.
Continues to manage the design and production of stores globally. 

 
Education
 

2015 - (deferred)        Master of Architecture

                                     Monash University

 

2012 - 2014                Bachelor of Architectural Design

                                     Monash University

 

2010 - 2013                Drafting & Technical drawing
                                     Oceania Polytechnic Institute of                                                         Education

 

Published Works & Awards 
 

​2018                     I       BIG Floating Cities Image
                                     Mori Art Museum

2016                    I        Honor & Appreciation                                                                         HEADS Nepal

2021                    I       Vogue Business
                                     US Open booth 

 

2021                    I        Designboom & several others                                                            Damien Hirst façade. 

 

Tiffany & Co

Initially hired as a lead Designer for Creative Strategy, I have since taken on the management of digital content, general design and special projects. I work directly with my Vice President on all creative matters that fall under his wing. This includes; temporary facades, hoardings & advertising, all global digital content, sporting pop ups, art acquisition & research, store design and general 'mike-drop moments'. 

It is a multi disciplinary role that lets me work on a large variety of projects. I work with artists, collaborators and agencies to produce design work in a variety of scale for Tiffany Global. My work and communication deals directly with Tiffany executives, the CMO, CEO and CD. 

In my 10+ year career I have gained experience in leadership and project/team management, client and vendor relationships, budgets and seeing projects from concept to install, design collaboration, final inspections and project reports.

It is a truly a unique role that has allowed my to grow as a designer and manager under a very large blanket of design variety. 
 

 


Bjarke Ingles Group
 

Initially hired as a junior visualizer, my key responsibilities were helping with imagery and creating assets for the office. As part of this, I realized that there could be improvements made to the asset library and templates. With the changes that I have implement, the overall efficiency of the image making process has vastly improved. I've developed templates and organized processes to help creative leads with their projects. By implementing lasting change and consistently bettering the production process, I have advanced my department.   

I worked between the technical and artistic side of architecture to create standards and processes for the entire New York office at BIG. I also trained colleagues about the visual process and created processes for to streamline workflow; working with our Copenhagen and New York offices to establish and overall better production process. 

 

Architects Without Frontiers (AWF)

In Ghorka, Nepal myself and a team of 30 successfully "winterized" 160 homes/shelters after the 2015 earthquake. As part of AWF, we went in and constructed/ reconstructed their homes to provide relief from condensation, smoke inhalation, wind, bora infestation and other such issues. 

We used simple construction strategies to seal holes, repair/redesign roofs and relocate and reconstruct kitchens.  

Skills

Rhinoceros 3d
Substance
Vray 
Lumion
Twinmotion
Unreal Engine
AfterEffects
Cinema 4d
Enscape
Grasshopper 
Vectorworks 

Illustrator 
Photoshop

InDesign

3ds Max
Autocad
Figma
Microsoft Suite

References 

Information available on request. 

Tracy Sodder-Wu
Bachelor of Architecture. Monash University 2014. 
646 961 2918
soddertracy@gmail.com

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