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My Work

Part of my role overseas the digital aspect of global creative strategy. This includes façade projections, digital facades, animations, AR & VR. 

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01

GINZA HONTEN

Projection of Damien Hirst's artwork onto the façade. The artwork then comes to life at night with selected petals being illuminated in sequence.  

02

RTT CHARM

This animation had to come to life in 2 weeks after a rapid change in direction from our CEO. I had the foresight to research a few animation studios and has FUSE animation on my rooster. I worked with them to get this up and running in a matter of days! 

03

Birds of Wonder. 

This was the global creative digital campaign for Tiffany's Warhol Christmas. We use Andy Warhol's birds in our window display and then used them in our digital in-store experience as well. 

04

Out of the blue. 

Digital aquarium for our flagship stores summer campaign. This animation was managed by myself and produced by the studio 'Fuse'. 

Tracy Sodder-Wu
Bachelor of Architecture. Monash University 2014. 
646 961 2918
soddertracy@gmail.com

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